The origins of 'Blue Milk'

Colourful, fun and relatable. That’s what ‘Blue Milk’ is all about. There are lots of agencies using milk somewhere in their name, but a milkshake is colourful and fun; a little more than just milk on its own.

Trying to name a digital agency wasn’t easy, but milk is something everyone has a personal use for. Milk is also reliable and trustworthy, it’s usually an ingredient to the best things in life, for example chocolate, tea and coffee. Milk is also given to babies to help them to grow and develop, something what a media agency is hired for.

Milkshake goes one step further, even though it is also fun and imaginative, it isn’t just milk in its traditional fashion, it represents a different version of milk and it comes in different flavours and variants. This relates to an agencies desire to use different methods, such as social media, and different marketing styles to put across the message given by the client.

The colour blue is generally seen as a colour of trust, honesty, loyalty, reliability and responsibility. Which is highly sought after when choosing a marketing agency.

An example of similar naming ideas is Fanta, which is derived from the word ‘Fantasie’, the German word for ‘Imagination’. This relates well to the Fanta brand as Fanta generally create different flavours than what is in normal fizzy drinks, for example Fruit Twist, Raspberry and Passionfruit and Apple and Sour Cherry.

In a similar fashion, Nike appeals to athletes who have first place in their sights, the name comes from the Ancient Greek goddess of victory, who was also known as Nike. This loosely relates to the idea of using milk in terms of balance and growth.