BLOGGERS ARE EVERYWHERE IN THE WORLD OF DIGITAL BUSINESS, BUT WHAT MAKES A BLOG GOOD?
A blog is a source of information and inspiration; packed with pictures and bitesize quotes. Blog posts can be a business' mouthpiece, written to inform, engage and succeed. Blue Milk offers a visual source of content with the professional reliability that is the backbone of any marketing agency.
HOW THE PROFESSIONALS DO IT
E-consultancy has a wealth of information and news vital to the professional marketer, and has a great layout; trending posts are in a side column, a big widget for readers to input their email address - they can subscribe while they read! - and the blog posts are split up with headings, and include links and visual examples. With popular websites come pop-ups, and E-consultancy hosts big adverts down the side columns, this can be a distraction to readers.
Wired is a varied, visual blog with subjects on business, design, entertainment, gear, science and security. There are social icons on the side so that blog posts can be shared, latest news is shown in a side column, and quotes stand out in big bold lettering. It's a very smart blog and visual; links are underlined in blue in a unique neat way. Wired is a great source of content, but blog posts can be too long and the 'scroll of death' can kill the best written post.
Vloggers are much more visually stimulating. TED uploads educational talks from professional speakers, all confidently proficient in their subject area, which is clearly split into headings. With hashtags and quick share links on YouTube, it makes it easy to spread the word. The only downside to this great channel is that the videos are very short, approx 15 minutes, like teasers of information.
The references contain fantastic examples of how the blogs achieve to keep their readers engaged: https://econsultancy.com/blog/67048-a-marketer-s-guide-to-instagram-video/ http://www.wired.com/2015/10/facebooks-quest-to-quash-boredom-by-moving-beyond-friends/
https://www.youtube.com/channel/UCAuUUnT6oDeKwE6v1NGQxug
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