Whilst researching current trends on Google, it has become aparrent that consumers are not searching for generic key words such as; Cadbury's chocolate; wholesale and milk chocolate. Instead terms such as Christmas; cheap; family and chocolate recipes were the most popular results. This suggests that consumers don't search for Cadbury's on Google, this could be mainly due to the fact that it is a readily available product in local shops.
Christmas is a hot trend, which links to searches such as; chocolate christmas gifts; recipes; chocolate cake; chocolate brownies and christmas day. Within the research acquired it would seem that peculiar terms were also being used in regards to Cadbury. For example, gorilla, which relates to the famous world wide advert and also Charlie and the Chocolate Factory which relates to the Cadbury's Wonka Bar.
All companies need to bear in mind the importance of key words when trying to reach their audience.
This demonstrates that cheap and Christmas are higher trending within the UK than Cadbury's and chocolate.
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